PUMA by Hussein Chalayan
Il movimento è ciò che mantiene viva la curiosità del famoso stilista e direttore creativo di PUMA Hussein Chalayan. Lo ispira nella rivisitazione di un paio di scarpe, una giacca, un lifestyle. His curiosity seeks to alter-to physically morph space, time, and movement by drawing inspiration from anthropology, technology, and hybrid cultures. A ottobre 2008, Hussein ha presentato la sua collezione Inertia con capi in lattice sagomato che aprono nuove frontiere alla creatività. They encapsulated movement to make a statement about the "speed of our lives." This statement is a common thread through his PUMA collections; he welds his precision of approach with the PUMA's playfulness and explores motion on new levels. His final creations are made for a life lived swift-but also one that takes the time to recognize and reflect on those moments that best define life itself.
Sit on any street corner in this big wide world and it's easy to learn a few things. Corroborating this claim: Hussein Chalayan's latest PUMA collection. He explored cities. Observed pedestrians. Watched the way they move, the way they hustle, the way they shift their weight and maneuver through an urban environment-slightly left of center and always with distinction. The resulting designs merge style into function into style. They play with sculpted volume (robust molds) and sport detailing (functional textures). Fabrics dabble in contrast (neoprene, leather, suede). Footwear smacks opposing silhouettes together and secures them with a zip. Collectively, it's a season made to move within the crowd but never (never ever) follow the masses.